The Magic Beans

In this episode, we delve into the origins of coffee in Ethiopia and how knowledge of the perfect flavour has been passed down through the generations. We’ll also see how this knowledge is spreading through social media and how a community is growing that is increasingly discerning about flavour and quality. We’ll speak to Wilford Lamatus Jr., who has taken up the torch from over five generations of coffee farmers and has upheld his family’s tradition of coffee cultivation; we’ll see how James Hoffmann, a former world barista champion and arguably the world’s best coffee YouTuber, talks about and educates people on coffee with millions of views on each video; and we’ll be with musician Jaxon Mraz, and how he became a farmer alongside his whole family after winning two Grammys.